2 min read
By Anja Dimitrijevic
Two simple emails took more than two months at one company I worked at. With trust and autonomy, they'd have shipped in two days — and that's why the fastest learner wins.
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5 min read
By Anja Dimitrijevic
The launch process I learned from the masters at ESET: tiers, a repeatable GTM playbook, a Scrum Master, and two-week sprints. It works for companies of any size.
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3 min read
By Anja Dimitrijevic
Lessons from Benny Blanco's book on failure — and the one question every business has to answer: how are you different?
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3 min read
By Anja Dimitrijevic
What exactly is product marketing, and why does it matter? The blueprint-and-foundation analogy that explains where it fits — and why it should come first.
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